Strategic Marketing melengkapi Marketing dengan strategi yang efektif agar dapat meningkatkan Value kepada pelanggan tapi objective perusahaan dapat dicapai.

Program ini dirancang  agar para peserta dapat :

• Memahami Market-Driven Strategy
• Memahami Market and Competitive Space
• Memahami Continuous Learning about MARKETS
• Memahami Strategy Relationship
• Memahami Planning for  New Product
• Memahami Strategic Brand Management
• Memahami Value Chain Management
• Memahami Sales Forces, Internet & Direct Marketing Strategy

1.  Memahami Market Driven Strategy.

• Memahami Six Market Concepts
• Memahami Market-driven Strategy
• Menjadi Market Oriented
• Memahami Distinctive Capabilities
• Menciptakan Value For Customers
• Mencapai Superior Performance
• Menjadi  Market Driven
• Tantangan a New Era for Strategic Marketing

2. Memahami Market and Competitive Space

• Pentingnya Markets and Strategies
• Memahami Product-Market Scope and Structure
• Mengidentifikasi dan men- describe  END-USERS
• Mengestimasi besarnya MARKET

3. Memahami Continuous Learning about MARKETS

• Mendefinisikan Continuous Learning about Markets
• Memahami beberapa Type of Marketing Information
• Mamahami pentingnya Marketing Intelligence and Knowledge Management

4. Memahami Strategies Relationship (SR)                                           

• Mengidentifikasi Strategies Relationship
  
• Memahami Mapping Strategies Relationship Meyadari Issue and the logic of Strategies Relationship
  
• Memahami Growth of Strategies Relationship
  
• Bagaimana Strate gies Relationship memberikan Value
  
• Memberikan contoh Strategies Relationship Sample – Strategic Alliance
  
• Beberapa Global Relationship among Organization

5. Memahami Planning for the New Products (PNP)

• Memahami pentingnya New Products sebagai Customer Driven Process
• Memahami Product Innovation
• Menemukan Customer Value Opportunities
• Mamahami Karekter Inovasi yang sukses
• Memahami step of Planning for the New Products
• Memahami type of Market Entry
• Why do the NP fail in the market?

    
6.  Memahami Strategy Brand Management

• Memahami istilah BRAND misal Brand Equity, Brand Leverage
• Memahami keuntungan dan kekerangan Brand Leverage
• Memahami beberapa Strategy Brand Management
• Memahami Seven Deadly Sins of Brand Management
• Memahami Global Brands &  Internet Brands

7.  Memahami Value Chain dan strategi nya

• Memahami Value Chain
• Memahami Distribution Strategy
• Memahami Channel of Distribution
• Memahami Managing The Channel
• Memahami Supply Chain Management Issue

8.  Memahami Sales Forces, Internet and Direct Marketing

• Mendefinisikan Sales Forces
• Tantangan yang dihadapi untuk Sales Forces
• Apa yang mempengaruhi Sales Strategy
• Mendefinisikan Sales Process
• Memahami Guide, Selecting and Deployment Sales Forces
• Memahami Managing the Sales Forces
• Memahami Internet Strategy – definition, objective, Value Opportunity
• Memahami E Commerce Strategy
• Mengukur Measuring Effectiveness
• Memahami The future of Internet Strategy
• Memahami Direct Marketing
  
  

• Penyampaian konsep
• Diskusi kelompok dan pleno
• Latihan
• Studi kasus